This policy sets out how we manage the ethical issues and social responsibility within fundraising.
Specifically, we aim, at all times to be open, honest, fair and to operate in a legal way that meets not only the law, but also fundraising regulation and best practice, including the Code of Fundraising Practice.
Everyone who is involved in fundraising has a responsibility to be aware of and comply with the ethical issues and procedures in this policy.
Ourselves
GIFT’s Trustees are aware of and follow the six principles in Charity Commission 20 (Charity Fundraising: a guide to trustees duties).
We will always be honest about what we can achieve when asking for funds, submit realistic budgets, use the funds for the purpose intended and ensure that we provide any reports required, on time.
We will ensure that everyone is aware of and consistently complies with the regulatory guidance on fundraising behaviours and respond promptly and effectively to any fundraising complaints.
Supporters
Supporters have a right to expect us to provide clear, truthful information on our work, including reporting on how we spend the funding we are given and managing donors' information responsibly.
We will comply with the guidance issued by the Charity Regulators and UK law, including in respect of openness and honesty with our supporters and members of the public.
We will respect the privacy and contact preferences of our donors. We will respond promptly to requests to cease contacts or complaints and act to address their causes.
Vulnerable Individuals
In communicating with potential or existing donors we will be mindful of indicators that may suggest he or she may be vulnerable, using REAL:
- Retain – Do you have to repeat what you have said repeatedly?
- Explain
- Are they able to properly explain or communicate the decision they have made?
- Are they joining in the discussion or just agreeing with what you are saying?
- Are they asking questions that aren’t related to what you are saying?
- Able – Do they understand what they are being told?
- Listen – Are they able to listen, follow and understand the discussion taking place, or are they just repeating what you say?
- Consider communication preferences.
- Not make assumptions about him/her.
- Ask him/her what they need and how you can help them better.
- Empathise and sympathise with him/her.
- Try asking questions in a different way.
- Summarise anything that has been decided or agreed in plain English.
- Not place any undue pressure on individuals to donate.
- Neither solicit nor accept donations from anyone whom we know or suspect to not be competent to make their own decisions.
- Be sensitive to any particular need that a donor may have.
If an individual shows signs of possible vulnerability, we will:
Beneficiaries
In our communications, we represent our beneficiaries in a way that is respectful, and which portrays them in the way they would wish to be seen. We will only use personal information if they have given us their consent and for the purposes they have agreed, and will not disclose anything that might put them at risk, particularly regarding children and vulnerable people.
Refusals
We abide by the law which requires us, in deciding whether to accept or refuse a donation, to consider which action is in the charity's best overall interest. We have adopted a Refusals & Acceptance of Donations policy, which covers this in detail.
Commercial Partners
We will not partner with any organisation that produces goods/services, or that acts in a way that is contrary to our charitable objects, or values.
We are aware of and comply with the Charity Commission RS2 – Charities and Commercial Partners. We will ensure that any commercial agreement represents a fair deal for GIFT and we will:
- Clearly establish what we expect to gain from it, prior to entering into an agreement.
- Set up appropriate systems to monitor and review the partnership.
- Take appropriate steps to identify and manage any risks.
- Ensure from the outset that the expectations of both GIFT and the company have been agreed, and can be managed effectively and appropriately.
We will disclose any commercial partnerships in our fundraising reports.
Donations
If supporters wish their donation(s) to be used in a specific way, or for a specific purpose, they may make a restricted donation by providing written instructions with their donation. We will always respect this.
Independence From The State
The Trustees are aware of and will comply with Charity Commission guidance CC3a, regarding Trustees’ responsibilities, particularly in relation to always acting in GIFT’s best interests and managing any conflicts of interest.
They will also be mindful of RR7 - Independence of Charities from the State. In particular, they will ensure that they remain independent and that any funding provided does not discharge the statutory duties of the State.